Month: August 2021

India: Operators undeterred by Commission’s backtracking

first_img Regions: Asia India India: Operators undeterred by Commission’s backtracking Subscribe to the iGaming newsletter Tags: Card Rooms and Poker Online Gambling The apparent backtracking of India’s Law Commission on its gambling legalisation recommendation has done little to deter those with an eye on the huge market Topics: Casino & games Legal & compliance Poker AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 18th July 2018 | By Stephen Carter Casino & games The apparent backtracking of India’s Law Commission on its gambling legalisation recommendation has done little to deter those with an eye on the huge market, says Joanne ChristieWhen India’s Law Commission came out with what was widely interpreted as a recommendation that betting and gambling be legalised in the country on 5 July, the country’s press went into overdrive. Shares in India’s only listed casino operator, Delta Corp, rose and foreign operators the world over began salivating at the prospect of another enormous market opening up in the near future.Rather confusingly, however, the Commission put out a press release the following day clarifying it had not, in fact, recommended legalisation or regulation but rather a complete ban on gambling. It reiterated a portion of the conclusion of its lengthy 145-page report, specifically: “The Commission reaches the inescapable conclusion that legalising betting and gambling is not desirable in India in the present scenario. “Therefore, the State authorities must ensure enforcement of a complete ban on unlawful betting and gambling.“However, incapability to enforce a complete ban has resulted in rampant increase in illegal gambling, resulting in a boom in black-money generation and circulation.“Since it is not possible to prevent these activities completely, effectively regulating them remains the only viable option.” But the clarification note did little to deter the industry’s enthusiasm, with many speculating the media had gone overboard and the commission had therefore taken a lot of heat from politicians on both sides and was simply seeking to emphasise that it was a political decision to make.  Enthusiasm abounds Vaibhav Gaggar, managing partner at law firm Gaggar and Partners, was unperturbed by the Commission’s apparent backtracking.“Despite the press note that came out the next day, there is a huge amount of expectation and excitement. “We expected a positive report coming out but this has actually gone way further because earlier they were looking at only betting as it was the sports betting markets they were mandated to look into.“But they’ve spoken about legalising and regulating various other forms of gambling and they’ve made certain serious observations on why it needs to be regulated and legalised.“Plus they have gone ahead and given recommendations in terms of what the structure should be like, so I think it is a huge step forward.” Roland Landers, CEO at the All India Gaming Federation (AIGF), which represents a range of local and foreign companies, says its members also view the report as a “good positive first step in the right direction”. Presumably PokerStars – the only licensed foreign poker site in India, with its Indian site operated by Sachiko Gaming Pvt Ltd — didn’t interpret the report as recommending a ban as when asked for comment, a spokesperson said:“We always welcome conversation around smart, sensible regulation that protects consumers, operators and the industry, and which allows adults to play the games they love in the safety of their own home.”However, not everyone is quite so positive. Jay Sayta, corporate lawyer and founder of GLaws.in, a website that covers developments in gambling laws in India, says he takes the clarification note at face value. “They recommended a ban in the first place and it was mistaken to mean regulation. In the next paragraph they said that if a ban didn’t work regulation could be considered at a later point in time.“What the Law Commission actually meant by their clarification is that they want a stronger law to ban everything.”Sayta concedes, however, that the report is “totally convoluted” and that the Commission was looking to have it “both ways” with its recommendations.The sitting on the fence stance of the Commission is perhaps understandable given the country is less than a year away from an election and none of the main political parties are likely to make gambling a priority in the run-up to the election. But logically, it’s hard to see that the Commission would have bothered to outline such specific guidance for regulation if it wasn’t at least on the cards.It even outlines various specific consumer protection measures in the report, though not all of these are seen as workable. Role of the courts It’s also worth pointing out it was the Supreme Court that asked the Law Commission to investigate the matter in the first place, rather than the government. While Sayta says this is “significant in the sense that it wasn’t a priority for the government”, Gaggar says it may mean the courts will play a big role in deciding how things move forward.“I have a feeling it is not just going to be a political story. I foresee action in the court playing a sentinel role in this going forward.” Ranjana Adhikari, co-head of the media, entertainment and gaming practice at law firm Nishith Desai Associates, points out that there is a relevant Supreme Court case pending, that of Geeta Rani v Union of India.“The question before the Supreme Court is whether or not sports betting is a game of skill and whether or not it is already legal in India, which is the entire debate.“If the Supreme Court says it is a game of skill it doesn’t matter if you have legislation in place. It is above board and you can offer it. “It’s slightly unlikely for it to happen in the absence of legislation but it is the best case we have right now.”The other salient point here is that as India’s individual states have the power to make their own laws, some may feel emboldened by the Commission’s report to legislate within their own borders long before it becomes a priority for the country’s central government. This is more likely to happen in this states that have already put in place some kind of gambling regulation, for example, Sikkim, Nagaland and Goa, says Adhikari.“It could be possible that these states that are heavily dependent on gaming and tourism for their revenue might look at it as an opportunity.”Two states in India — Sikkim and Nagaland — already have licensing regimes for online skill gaming and while thus far the only foreign operator to jump into the regulatory fray has been PokerStars via its partnership with Sachiko Gaming Pvt Ltd, experts say it’s likely others will shortly be joining it.Positioning for change “All the operators who are looking at India are conscious that it is going to take them still a couple of years before sports betting could officially be a product that they could look at,” says Adhikari.“In the meantime, some of them have adopted an approach of exploring other areas to capture the eyeballs of consumers.“So they may be looking into entering into daily fantasy sports because it is looked at as a game of skill in India.” Gaggar says the report has provided further impetus.  “Since this report has come out I can share with you that I’ve had four different companies get in touch to say that they would like to obtain a licence so it is clearly going in that direction.They are thinking that a licensing regime is going to happen at a central level, but in the meantime they want to get their act together at a state level.” While current foreign direct investment (FDI) laws make it tricky for foreign companies to operate in India, the Law Commission report recognises that there would need to be a change in the country’s FDI policy if a licensing regime was put in place as foreign investment and technology would be needed in the market.   Overall, for foreign operators the Law Commission’s long-awaited report is being viewed as largely positive, although given the timing of its release so close to an election, those with an eye on India would be wise to temper their expectations. “It’s definitely going to be a slower process than most people anticipate so everybody just needs to be very patient,” concludes Adhikari.Related articles: India ‘unlikely’ to adopt commission recommendation on gambling PokerStars India to launch on April 17 India trade body to create skill gaming framework Long read: is online poker the entry point to India? 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Revising the Wire Act: What does it mean for you? Part 2

first_img Revising the Wire Act: What does it mean for you? Part 2 Topics: Casino & games Legal & compliance Lottery People Social responsibility Sports betting Poker Slots Social gaming Tribal gaming CSR DFS Horse racing 30th January 2019 | By contenteditor As GLMS’ Ludovico Calvi says, the lack of clarity for betting and gaming operators could be the most damaging consequence of the Department of Justice’s (DoJ) revised opinion on the Wire Act.He suggests that operators should prepare for all eventualities while they wait for further instruction from the DoJ. Calvi recommends that operators get legal advice on the issue, and liaise with trade associations such as the American Gaming Association (AGA) and North American Association of State and Provincial Lotteries (NASPL).“To protect the business, however, I would make sure that all my internet wagers are taking place within the state and have all servers physically located within the state border,” he continues. “In the meantime, I would try to formally ask DOJ and local regulators for further clarifications and interpretation given the ambiguity of the opinion while challenging it in court.“As a last resort, I would make all provisions to potentially suspend the operations, if required.”Gambling.com chief executive Charles Gillespie says that what the ruling actually means will be as much of a mystery to state legislators as it is to the industry at present. He says that state lawmakers will therefore wait for clarifications from the DoJ before pushing forward with sports betting regulations.“This will slow the pace of development somewhat in the short term but the overall pace will remain pedal to the floor,” Gillespie says.Ultimately the key message from the sector is that, for the time being at least, it will be business as usual.“Our position will probably remain unchanged in the short-term,” Station Casinos’ Art Manteris says. “I expect that we will continue to explore opportunities while simultaneously seeking definitive ground rules on various state and federal wagering transmission and remote liability management rules and restrictions.”Catena’s Michael Daly says that as long as there is demand for his company’s services, it will continue to make sure they are available.“We believe the states that have online casinos operating are doing so legally but will obviously defer to any law that states otherwise.”However he points out that the until the DoJ follows up the ruling with additional instructions or advice, the way the opinion is interpreted could have far-reaching effects.“There is reference to anyone providing ‘information assisting in the placing of bets or wagers’ and we have no clarity what that could entail,” he says. “If having sites where someone can read what casinos are good choices for them is ‘information assisting in placing a bet’, then all media in the US that run any casino or lottery adverts or stories are in the same boat.”He points out that this would include all TV stations, newspapers that list lottery winners, and even billboard owners – possibly even internet service providers.“What about anyone who displays sports scores, or anyone who makes a comment on who is favoured in a sporting contest, as that information can be used to assist with what bets to place on those or future contests?”Daly says that even banks could find themselves in trouble.“When I check my balance prior to making a withdrawal, to then deposit at an online casino? I do that prior to placing a wager, is that balance information assisting in the placing of a bet (not even addressing the transfer of funds),” he asks. “So should banks stop providing balance information to anyone as it poses a risk? Closer to it, does putting money in an online casino account mean the money source have assisted with placing a wager?”He argues that this, in turn could force banks to stop providing automatic teller machines in land-based venues – even in convenience stores that sell lottery tickets could conceivably fall foul of the opinion.“I could go on and on with the absurdity this could lead to,” he says. “Hopefully, more logical heads will prevail.”While taking it to an extreme, Daly raises an important point. The 2011 Wire Act ruling served to remove all uncertainty around the legality of online gaming. The 2019 edition has only served to bring this uncertainty screaming back. Perhaps the DoJ is preparing a detailed series of follow-ups to the ruling to address the myriad issues it has resurrected – but considering there is no permanent Attorney General, this may not be a major priority.Instead, the ruling appears to only serve to make regulated operators and the states taking their tax dollars sleep a little worse at night. Until the DoJ tells the industry what it means – assuming it knows what it means – by its ruling, the US market looks set for months, maybe years, of discomfort. In the second part of iGaming Business’ deep dive into the revised Wire Act opinion, ICE Sports Betting USA speakers stress the need for clarity from the Department of Justice as they look to work out the best way to interpret the ruling. Tags: Card Rooms and Poker Charitable Gaming Fantasy Sports Mobile Online Gambling Payments Race Track and Racino Slot Machines AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & games Regions: US Subscribe to the iGaming newsletter Email Addresslast_img read more

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OPAP set to acquire Intralot’s Hellenic Lotteries stake

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter OPAP set to acquire Intralot’s Hellenic Lotteries stake Greek operator OPAP has signed binding Memorandum of Understanding (MoU) to acquire Intralot’s stake in the Hellenic Lotteries business for a total cost of €20m (£17.9m/$22.3m). Email Address Topics: Lotterycenter_img Lottery Regions: Europe Southern Europe Greece Greek operator OPAP has signed binding Memorandum of Understanding (MoU) to acquire Intralot’s stake in the Hellenic Lotteries business for a total cost of €20m (£17.9m/$22.3m).The deal, brokered by the OPAP Investment Limited subsidiary, will see OPAP take ownership of its rival’s 511,500 shares in Hellenic Lotteries, representing 16.5% of the total share capital.As part of the agreement, Hellenic Lotteries will also amend its existing services provision arrangement with Intralot. OPAP did not disclose how the deal will be amended, but did confirm that the terms and conditions will be renegotiated.Should the deal gain regulatory and shareholder improvement as expected, OPAP would increase its share capital in the Hellenic Lotteries business to 83.5%.The MoU comes after it was revealed earlier this month that Czech gaming and lottery giant Sazka Group has itself put forward an offer of €2.06bn to gain full control of OPAP.Sazka would acquire 67% of the shares in OPAP, which, together with its current 33% stake in the operator, would grant it full ownership. Sazka holds its stake in OPAP via Emma Delta, an investment vehicle in which it is the majority shareholder, with a 66.7% stake.Should the deal go through, Sazka said it would represent the largest all-cash voluntary offer in Greece for more than a decade. 24th July 2019 | By contenteditorlast_img read more

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Nektan suspended from London Stock Exchange

first_img Subscribe to the iGaming newsletter Topics: Finance Nektan suspended from London Stock Exchange Email Address Regions: UK & Ireland Financecenter_img 2nd January 2020 | By contenteditor Nektan has been suspended from trading in London after failing to publish its accounts before the end of 2019.The white label and gaming content provider, which is listed on the Alternative Investment Market, said in late December it would not be able to publish its audited annual report and accounts for the year ended 30 June 2019 by 31 December as it is in advanced stages of a significant restructuring of operations, including the potential sale of its UK B2C operations.It said it is likely to publish its accounts during January, but it has been confirmed today (Thursday) that the group has been suspended from trading on AIM under AIM Rule 40 “until such time as the accounts have been duly published in compliance with AIM Rule 19”.Despite the suspension, Nektan expressed confidence about its position, outlining a series of developments it suggests will be beneficial to its position.“In its international B2B and B2C divisions, the group continues to experience strong interest from potential partners globally,” the company said in a statement. “The group is pleased to report that it is ahead of expectations and on track to complete 20 new site launches by the end of December 2019. In addition, the group has a strong pipeline of further launches scheduled for Q1 calendar 2020.“The board continues to expect these launches to be transformational, with a number of these partners expected to deliver significant revenues to Nektan once fully established, which is considered typically to be three to four months after going live.“Notwithstanding that, the group is pleased that a number of the new launches have started producing revenue underpinning confidence in the group’s B2B division and validating the decision to restructure in order to dedicate resources to these opportunities.”It has been a tumultuous few months for Nektan, which saw the resignation of CEO Lucy Buckley after just a few months in situ in September. She was replaced by founder Gary Shaw on an interim basis.Nektan raised more than £2.7m in new investment in the second half of 2019. In September it announced plans to raise £3m in working capital, as well as restructuring existing loan agreements, warning the business requires new funding to continue as a going concern.In a business update published in September alongside details of the capital restructuring and share placement, Nektan revealed significant scope to expand its B2B business in its fiscal year ended 30 June 2020. It admitted its B2C white label division has struggled in the UK as a result of the increased remote gaming duty and more stringent player verification controls. Nektan noted that it is currently in the process of paying £4.6m in point of consumption tax to Her Majesty’s Revenue and Customs.Image: jam_90s AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Nektan has been suspended from trading in London after failing to publish its accounts before the end of 2019.last_img read more

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KamaGames reveals updates for video poker app

first_img Topics: Casino & games Tech & innovation Poker Social gaming AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Social casino operator KamaGames has expanded its standalone video poker app with the addition of a number of new games and updates Casino & games Social casino operator KamaGames has expanded its standalone video poker app with the addition of a number of new games and updatesThe mobile app launched last July and players were able to access a selection of games, with some of these having been updated with various special features.Joker Poker is the latest addition to the video poker app, with the game allowing players to make use of the joker card during gameplay.Elsewhere, Multi-Hand Video Poker enables players to play up to 25 hands at the same time, increasing their chances of winning across multiple games.In addition, Double Bonus offers players a number of incentives as a reward for securing superior hands. Players with a four-of-a-kind hand in Double Bonus will see a higher pay-out than in other titles.“Like with every game we launch, we are striving to challenge players at every skill level and I think the offering contained within video poker is more than enough to achieve that goal,” KamaGames chief executive Andrey Kuznetsov said.“That said, I would advise players to keep a close eye on the app throughout the year ahead for even more exciting innovations and additions to the app.”Since launching video poker, KamaGames said it recorded a 49% rate of players returning to the app following the first day of installation on their device. Deuces Wild has been the most popular game among users to date.Further updates are planned over the coming weeks, including new machines, features and jackpots, with the aim of further increasing player retention. Subscribe to the iGaming newslettercenter_img KamaGames reveals updates for video poker app Tags: Card Rooms and Poker Mobile 27th January 2020 | By contenteditor Email Addresslast_img read more

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NSW inquiry into Crown-Melco deal resumes

first_img24th June 2020 | By Daniel O’Boyle The New South Wales Independent Liquor & Gaming Authority has resumed its inquiry into Crown Resorts, despite Melco Resorts selling its stake in the operator in April. Regions: Oceania Australia Subscribe to the iGaming newsletter The New South Wales Independent Liquor & Gaming Authority has resumed its inquiry into Crown Resorts, despite Melco Resorts selling its stake in the operator in April.The Authority launched the inquiry after Asian gaming giant Melco agreed to purchase a 19.99% stake valued at approximately AUD$1.76bn (£981.9m/€1.06bn/US$1.19bn) in CPH Crown Holdings in May 2019.This was to be broken into two tranches, with the deal for an initial 9.99% holding completed in June that year.After allegations in the Australian press, the Authority launched an inquiry into the deal.At the time Authority said the Act sets out measures to ensure that the “management and operation of a casino remain free from criminal influence or exploitation, that gaming in a casino is conducted honestly and controlling the potential of a casino to cause harm to the public interest and to individuals and families”.It then issued notices to Crown and other parties, asking for documents and information to assist with its investigations and inquiry.This ultimately led to Melco first delaying the acquisition of the second tranche of shares, and ultimately pulling out of the deal, selling its holding to private equity giant Blackstone Group.This investigation held hearings in February, but on 3 April, it suspended its activity due to the outbreak of the novel coronavirus (Covid-19) “until it is considered safe and practicable for all public aspects of the work to resume”. While the investigation will continue, it will change its terms of reference, no longer assessing the suitability of Melco becoming a close associate of the operator.The deal itself will still be examined, however, and whether the transaction violated the terms of Crown’s licence. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img Email Address Casino & games Topics: Casino & games Finance Legal & compliance NSW inquiry into Crown-Melco deal resumeslast_img read more

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Australian media watchdog to block 11 more gambling sites

first_img Topics: Legal & compliance The Australian Communications and Media Authority (ACMA) is preparing to order the country’s internet service providers to block access to an additional 11 offshore gambling sites.The regulator said it had received over 35 complaints about the sites, and through an investigation discovered that they were operating in breach of the 2001 Interactive Gambling Act.The sites affected are Happy Hugo, Mucho Vegas Casino, Kahuna Casino, Rich Casino, Box 24 Casino, Bondi Bet, JokaRoom, Omni Slots, Fruits 4 Real, XPokies and Slottica.ACMA advised Australian customers to withdraw any money in accounts held with the sites immediately.The watchdog noted that since it gained the power to order ISPs to block access to unlicensed gambling sites in November last year, it has taken action against 66 websites in total.The first blocking orders saw Emu Casino and Fair Go Casino become the first domains targeted.The most recent round came in May this year. That saw 10 sites – Grand Fortune Casino, Raging Bull Casino, True Blue Casino, Free Spin, Two Up Casino, BoVegas, Cherry Gold Casino, Slots Empire, Real Money Casino, Red Dog Casino and Wild Joker – blocked.“Website blocking provides a valuable opportunity to alert the public to illegal gambling services though the messaging that appears when there is an attempt to access the site,” ACMA explained.“Consumers are directed to information about online gambling on the ACMA’s website including a register of licensed interactive wagering services for consumers to check legal services in Australia.”It claims that more than 100 illegal operators have pulled out of the Australian market since it began taking stricter action against unlicensed providers in 2017. Subscribe to the iGaming newsletter Regions: Oceania Australia 17th July 2020 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Online Gambling Email Address The Australian Communications and Media Authority (ACMA) is preparing to order the country’s internet service providers to block access to an additional 11 offshore gambling sites. Australian media watchdog to block 11 more gambling sites Legal & compliancelast_img read more

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Bank Australia to halt gambling with credit cards

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Bank Australia also said it had discussed the new measure with the Australian Banking Association, and that several other members of the organisation were likely to take similar steps in limiting gambling on credit cards. Before the consultation ended, National Australia Bank became the first bank in the country to offer its customers the option to block gambling transactions via its mobile application. 12th October 2020 | By Robert Fletcher Customers will still be able to fund gambling using their Bank Australia debit card. Topics: Finance Legal & compliance Tech & innovation Compliance Legal Payments Subscribe to the iGaming newsletter The consultation, which also looked at how banks could help better protect players, ran until 4 March. Payments Regions: Oceania Australia “Under our Responsible Banking Policy, we don’t lend money to the gambling industry including casinos, online gambling operators or businesses that derive revenue directly from poker machines or sports betting,” Bank Australia said.center_img In December last year, the Australian Banking Association invited stakeholders to give feedback on potential restrictions on the use of credit cards to fund online gambling. “Not authorising gambling on credit cards is an extension of our existing lending policy.” Bank Australia to halt gambling with credit cards “Our research shows the majority of our customers believe credit cards should not be used for gambling, and as a customer-owned bank, our customers’ opinions are a big part of our decision making,” Bank Australia said. Consumer-owned banking group, Bank Australia, has announced that it will no longer allow its account holders to use its credit cards to fund gambling. Tags: Bank Australia The new measure will come into effect from 1 December this year, with the bank to block any attempted transactions related to gambling from this date. Retail banking customers with a NAB Visa Credit or NAB Visa Debit card can restrict most gambling payments, including sports betting, casino games and online gambling. Email Addresslast_img read more

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Taberna De Los Muertos & Taberna De Los Muertos Ultra by Habanero

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Grab some tequilas and tacos in the Taberna De Los Muertos! Taberna De Los Muertos & Taberna De Los Muertos Ultra by Habanero 27th October 2020 | By Aaron Noy Email Address Unlock up to 101 lines in the ‘line boost’ feature and celebrate Dia De Los Muertos with this holiday thrill! ‘Ultra’ mode increases volatility with a lower frequency of winning, but higher chances of ultra-big wins. Topics: Casino & games Slotscenter_img You can play a demo of this slot here! Subscribe to the iGaming newsletter Companies: Habanero Game special features:Game comes in 2 different modes: Ultra and Standard. Ultra is a high volatility version.Introducing ‘line boost’: Play 25 lines, and unlock up to 101 lines by winning on more lines!Adjacent wild and scatter symbols award 2 additional wild symbols anywhere.Win 10, 25 or 40 free games for 3, 4 or 5 scatter symbols respectively.Win 10 additional free games for 3 or more scatter symbols in free games.Any free game win can be randomly doubled an unlimited number of times.Number of paylines:25-101 (line boost)Number of reels:5 columns x 3 rowsRTP% (recorded/theoretical):Taberna De Los Muertos: available RTPs 92.34%, 94.06%, 96.67%. 98.03%Taberna De Los Muertos Ultra: available RTPs 92.01%, 94.07%, 96.94%. 97.95%Variance/volatility:Medium and Ultra-highNumber of symbols to trigger feature/bonus?3, 4 or 5 scatter symbols trigger free gamesCan feature be retriggered?YesNumber of free spins awarded?YesStacked or expanding wilds in normal play?YesStacked or expanding wilds in feature play?YesNumber of jackpot tiers?OptionalAuto-play function?Yes (optional) Slotslast_img read more

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ASA raps Gala Spins over irresponsible Facebook advert

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 28th October 2020 | By Robert Fletcher In response to the challenge, Gala Spins, which is operated by GVC Holdings’ Ladbrokes Coral subsidiary, said the advert was posted on its official Facebook page that is only open to people over the age of 18, and therefore could not be seen by underage users. Topics: Legal & compliance Marketing & affiliates Regulation Marketing Marketing regulation The ASA concluded that the ad must not appear again in its current form and also warned Gala Spins to ensure future adverts do not appeal particularly to under-18s. Subscribe to the iGaming newsletter Gala Spins operates as part of the GVC Holdings business, with the latter having completed the migration of all Ladbrokes Coral brands onto its proprietary technology platform earlier this year. The advert included a caption stating, “It’s a Rollercoaster of Cuteness”, as well as a video with a text saying, “What’s your spin?”, reference to the game Fluffy Favourites and images of five toy animals. The UK’s Advertising Standards Authority (ASA) has sanctioned GVC’s Gala Spins over a social media advert that drew criticism over its potential appeal to children. Regions: UK & Ireland A single complainant challenged whether the content of the ad was likely to be of particular appeal to children. Marketing regulation Rule 16.3.12 set out how adverts must not be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture. In addition, Gala Spins the advert had since been taken down across all channels.center_img The brand also said the video advert was part of a wider multi-channel campaign targeting females in the UK aged between 18 and 65 with an interest in gambling and online gaming, and provided analytics that showed the campaign had not been seen by anyone under 18. Tags: GVC Holdings Marketing Gala Spins ASA raps Gala Spins over irresponsible Facebook advert The ASA said it understood the ad was not seen in an age-gated environment and outside of this, Gala Spins had taken steps to target the ad at users in a certain age group. Gala Spins also stated that it posted the video featuring stuffed animals in error and that it was an out-of-date video. The ad in question appeared in August as a paid-for post on social networking platform Facebook, promoting the Gala Spins brand. However, the ASA upheld the complaint, referencing the Committee of Advertising Practice (CAP) Code provision stating gambling adverts must not be of particular appeal to children or young persons, especially through associations with youth culture. Section 16.1 of the Code states “marketing communications for gambling must be socially responsible, with particular regard to the need to protect children, young persons and other vulnerable persons from being harmed or exploited”. However, the ASA also said while targeting of the ad was based on an audience that had self-reported their age, there were otherwise no prohibitions on under-18s, and therefore the steps taken could not ensure underage users who falsely reported their age were not exposed to the ad. Concluding that these factors combined to give the ad a child-like theme, the ASA ruled that the advert was likely to be of particular appeal to under-18s, and was therefore irresponsible and breached rules 16.1 and 16.3.12 of the CAP Code. In terms of the ad’s content, the ASA said the cartoon-like imagery of the stuffed toy animals would likely appeal to under-18s, while the name of the game Fluffy Favourites and the caption ‘It’s a Rollercoaster of Cuteness’ would strengthen this appeal. Email Addresslast_img read more

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